MediaPost Events Calendar - Friday, Feb 26, 2010

Friday, Feb 26, 2010  MEDIAPOST Events Calendar

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Here's the industry most comprehensive Events Calendar. To submit an event visit MediaPost.com or email events@mediapost.com
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Next Week
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Tuesday, March 02, 2010
Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL II
Friars Club, 57 East 55th Street, New York, NY
This comprehensive "how to" course provides attendees with the knowledge needed to successfully plan, buy & manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan & optimize campaign performance. Visit our website for a complete course description. Alternate dates/locations also available.

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Tuesday, March 02, 2010
Laredo Group : INTELLIGENT SELLING OF INTERACTIVE ADVERTISING - LEVEL II
Friars Club, 57 East 55th Street, New York, NY
Provides in-depth basic and intermediate "how to" knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales. Visit our website for a complete course description. Alternate dates/locations also available.

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Tuesday, March 02, 2010
Omniture : OMNITURE SUMMIT 2010
Grand American Hotel, Salt Lake City, UT
Omniture Summit attracts 2000 of the world's leading Internet brands and online marketers for education, networking, and learnings from customers and industry luminaries.

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Tuesday, March 02, 2010
Intelligence Group : INTELLIGENCE GROUP'S GEN Y AND GEN Z TREND SCHOOL, NY
Soho House, Los Angeles, NY
Trend School is a complete immersion into the lives of Gen Y and brings to life the trends and interests of today's young consumers. Pulling from our latest youth-driven research and our WINTER 2010 CASSANDRA REPORT, we'll be your guide to approaching this massive consumer audience and take you through an intimate hands-on exploration of the key trends in web, tech, new media, entertainment, marketing, retail, fashion, food and beauty. As part of IG's Cassandra Live offering, Trend School focuses exclusively on creating actionable insights and in-depth knowledge for brands, agencies and organizations to tap into the elusive world of how teens and tweens think, live and act today. Please contact us for more information!

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Wednesday, March 03, 2010
Laredo Group : INTELLIGENT SOCIAL MEDIA MARKETING
Friars Club, 57 East 55th Street, New York, NY
Provides the knowledge and insights needed to successfully plan, implement, manage & measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools & platforms, assign responsibilities and drive your company's presence & participation. Visit our website for a complete course description. Alternate dates/locations also available.

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Wednesday, March 03, 2010
Media Recruiting Group - Course Division : STRATEGIC SELLING FOR THE DIGITAL AGE
Williams Club of NY, 24 E. 39th Street between Park and Madison, New York, NY
Extraordinary times call for extraordinary sellers. Learn from Brian McFarland of Video Egg, formerly of Rolling Stone, how to combine Social Media with the key fundamentals of selling in this highly competitive environment. Take your sales to the next level, and leverage your untapped sales potential. "Strategic Selling for the Digital Age" is a course for salespeople who want to elevate their sales relationships, and produce measurable, consistent results. Sellers in digital, print, out-of-home, broadcast media and related fields are guaranteed to benefit from this course. Foundational concepts will be integrated with Web 2.0 strategies and tactics. This course will provide you with a foundational selling outline that keeps pace with the current state of the digital selling industry. Dates/Times: March 3, 2010 from 6:00pm - 9:00pm Price: $295 Discounts: $100 off the price if you register with a friend

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Wednesday, March 03, 2010
Acxiom : MEDIA MIX OPTIMIZATION: FOCUS YOUR MARKETING ON HIGH VALUE CUSTOMERS
Helen Mills Theater, 137 West 26th Street, New York, NY
Live thought-leadership and networking event, both in-person and web-based, designed to enable your interaction with industry-recognized experts. About 30 percent of your customer base delivers the majority of your profits, according to published studies. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them. Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table. During this session, you'll learn: How to recognize and segment your most profitable customers and prospects; How to break through the multichannel noise and reach your ideal customer; And how to forecast your marketing effectiveness across channels.

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Wednesday, March 03, 2010
Access Intelligence : CABLEFAX SOCIAL MEDIA BOOT CAMP FOR CABLE
110 William Street, New York, NY
For cable service providers and channels, digital communications offers a chance to get unprecedented feedback from and access to direct conversations with key audiences. However, the participatory nature of social media platforms raises questions about the proper way to engage with key audiences. Further, the ability of individuals to gain an audience of his/her own could turn customer service issues and business-to-business disputes into public relations issues. This one-day workshop from CableFAX will focus on how to create the best strategy for listening and responding to audience concerns and enthusiasm and, ultimately, how to create an online presence that the public will want to recommend and "spread."

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Thursday, March 04, 2010
Laredo Group : INTELLIGENT RESEARCH, MEASUREMENT & ANALYTICS
Friars Club, 57 East 55th Street, New York, NY
Teaches the knowledge and skills needed to understand how & what research, measurement & data analytics are used to meet marketing objectives & deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management & optimization. Visit our website for a complete course description. Alternate dates/locations also available.

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Thursday, March 04, 2010
Sohobiztube.com : THE CO-ALIGNMENT OF THE CORPORATE AND PERSONAL BRAND - CHICAGO
The Simpson Multi-Purpose Room at Loyola University of Chicago, Chicago, IL
With the increasing market share of mobile communication devices, PDAs, social networks, viral applications and citizen journalist (bloggers) corporations are seriously grappling and fumbling over how to manage their staff, team or employee's personal brand? When does the consideration of the personal brand start? During the recruiting, hiring, and training process? Where does the co-alignment begin? How do we position and manage the corporate and personal brand during customer service, sales transactions, and marketing campaigns and in Blog content? In order to meet this challenge, companies want to understand how to successfully develop a well written and thought out social media communications policy. A successful communications policy can enhance internal branding programs and incentives. With the right intra-organizational mindsets and policies, employees can maintain and retain their personal brand without compromising the corporate brand's position, market share, and value to the consumers of their products and services.

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Thursday, March 04, 2010
BDI : FINANCIAL SERVICES SOCIAL COMMUNICATIONS LEADERSHIP FORUM
New York University Midtown Campus, 11 West 42nd St, Rm 41, New York, NY
The Financial Services Social Communications Leadership Forum is an invitation-only exclusive group of senior marketing and communications executives from prominent consumer and institutional organizations including insurers, banks, and funds. The forum was created from attendee feedback from many of our cross-industry Social Communications conferences over the past few years. Our financial services attendees requested an industry-only program to learn and discuss specific issues and opportunities in a smaller, more intimate, interactive environment. We will meet in New York City on a quarterly basis at New York University's midtown conference center.

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Thursday, March 04, 2010
BtoB : BTOB NETMARKETING BREAKFAST - ATLANTA
The InterContinental Buckhead, 3315 Peachtree Rd NE, Atlanta, GA
BtoB NetMarketing Breakfast - Atlanta 7:45 - 8:30 a.m. - Networking Breakfast /Registration 8:30 - 10:00 a.m. - Program / Q&A Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.

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Thursday, March 04, 2010
DMA : DMA MOBILE MARKETING DAY
DMA Seminar Center, New York, NY
Mobile Marketing is the new face of Direct Mobile marketing encompasses the best of both worlds: Internet marketing's interactivity with traditional direct marketing's accountability and ability to track ROI. While many marketers tap mobile for brand-related advertising, most of them expect to generate leads from click-throughs, registrations, click to call and SMS text opt-ins for alerts and offers. Attend this day-long session to convince yourself that mobile is the new face of direct.

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Friday, March 05, 2010
American Women in Radio & Television (AWRT) : 2010 AWRT WOMEN'S MEDIA FORUM
Embassy Suites DC Convention Center, Washington, DC
Designed to educate tomorrow's female leaders in all forms of communications including television, radio, print, online publications and blogging, the AWRT Women's Media Forum is the annual event where industry professionals unite, renew their commitment to lifelong learning, promote diversity and strengthen the influence of the now vast media community. The Forum commences with various breakout sessions tailored to each participant's career path and level. Topics presented examine timely and cutting edge issues such as sales and marketing tools and techniques, diversifying revenue streams, time and people management and industry-based advocacy. An industry-specific speed networking session is also be convened.

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Sunday, March 07, 2010
AdMonsters : ADMONSTERS PUBLISHER FORUM US XXII
New York Metro, New York, NJ
AdMonsters holds biannual Publisher Forum conferences both in the U.S. and in Europe. Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are not already a member of AdMonsters, please visit our membership information page. Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible. We have already over 75 delegates confirmed to attend and the deadline to register is February 6.

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Monday, March 08, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Denver, Denver, CO
Media Buying Academy's Boot Camp is the only 4 1/2 day seminar that teaches the "how-to's" and "ins and outs" of buying both traditional media and the basics of Internet. We've been imitated by many, but ours is a fast-moving, information-packed curriculum taught by experienced, seasoned veterans with style and war stories that will reinforce why things are done the way they are. Our workbooks (5 of them) are over 2,000 pages and worth the cost of tuition by themselves. Don't miss this seminar! Learn how to buy media with power and confidence! Learn about Newspaper, Outdoor, Theater, Radio, Cable TV, Broadcast TV, Transit, Consumer Magazines, B2B, Media Planning Tips and Internet buying. Agency staffers love this class. Marketing Directors learn how to communicate with their agencies. Call 1-800-622-2893 or visit our website at: www.mediabuyingacademy.com Hurry, seating is limited.

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Coming Soon
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Tuesday, March 09, 2010
Next Level Summits : FOOD MARKETING SUMMIT
Desert Springs JW Marriott Resort & Spa CA, SC

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Tuesday, March 09, 2010
Distributed Computing Industry Association (DCIA) : P2P & CLOUD MARKET CONFERENCE
Princeton Club of New York, New York, NY

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Tuesday, March 09, 2010
Media Leaders : NEXT LA NETWORKING EVENT | MARCH 9 @ RUSH STREET (CULVER CITY)
Rush Street (Culver City), Los Angeles, CA

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Tuesday, March 09, 2010
Media Leaders : NEXT NYC NETWORKING EVENT | MARCH 9 @ W-HOTEL UNION SQUARE (OLIVES LOUNGE)
W-Hotel Union Square (Olives Restaurant), New York, NY

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Tuesday, March 09, 2010
Media Leaders : NEXT SAN FRAN NETWORKING EVENT | MARCH 9 @ VESSEL (UNION SQUARE)
Vessel (Union Square), San Francisco, CA

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Tuesday, March 09, 2010
Media Leaders : NEXT AUSTIN NETWORKING EVENT | MARCH 9TH | HYATT REGENCY AUSTIN (DOWNTOWN ON THE LAKE)
Hyatt Regency Austin (Downtown on the Lake), Austin, TX

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Wednesday, March 10, 2010
Search Engine Academy of Oregon : SEARCH ENGINE MARKETING TIPS AND TACTICS - A FREE EVENT
MacForce, 100 SE Salmon Portland, OR 97214, Portland, OR

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Wednesday, March 10, 2010
Copyright Clearance Center : ONCOPYRIGHT 2010
The Union League Club, New York, NY

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Wednesday, March 10, 2010
Digital Hollywood : MEDIA SUMMIT NEW YORK
1221 Avenue of the Americas, New York, NY

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Wednesday, March 10, 2010
Jumpwire Media : CROSS MEDIA NYC
Scholastic Theatre, 557 Broadway@Prince, New York, NY

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Thursday, March 11, 2010
Oregon Training Network : CERTIFIED SCRUM PRODUCT OWNER TRAINING
Lloyd Center DoubleTree Executive Meeting Center 1000 NE Multnomah Street, Portland, OR 97232, Portland, OR

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Thursday, March 11, 2010
Gotham Media : DIGITAL COCKTAILS: MEASURING AND IMPROVING RETURN ON SOCIAL MEDIA
For Your Imagination Studios (22 West 27th Street), New York, NY

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Monday, March 15, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Baltimore, Baltimore, MD

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Monday, March 15, 2010
Search Engine Academy of Oregon : ULTIMATE SEO MASTERY WORKSHOP - 2-DAY ESSENTIALS
MacForce, 100 SE Salmon , Portland, OR

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Monday, March 15, 2010
Association of National Advertisers : TRAINING WORKSHOP
Reed Smith LLP 522 Lexington Avenue New York , New York, NY

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Monday, March 15, 2010
Gotham Media : DIGITAL BREAKFAST: VC FORECAST 2010
Eisner LLP (750 Third Avenue), New York

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Tuesday, March 16, 2010
Access Intelligence: Media Industry Newsletter (min) : SALES TRAINING WORKSHOP: EMEDIA SALES FOR MAGAZINE BRANDS
New York City, New York, NY

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Tuesday, March 16, 2010
Peachtree Media Advisors : INVESTING IN BRAZILIAN DIGITAL MEDIA
New York/Boston/Silicon Valley

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Wednesday, March 17, 2010
OMMA GLOBAL SAN FRANCISCO
San Francisco, CA

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Wednesday, March 17, 2010
Paragon Media : MEDIA PLANNING & BUYING SEMINAR
Los Angeles

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Thursday, March 18, 2010
PATRICK PIETROPOLI OPENING RECEPTION AT AXELLE FINE ARTS
Axelle Fine Arts, New York, NY

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Thursday, March 18, 2010
Red Door Interactive : RED DOOR INTERACTIVE SPEAKER SERIES: CONTENT MARKETING MADE SIMPLE
Diamond View Tower (15th Floor Skybox), San Diego, CA

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Friday, March 19, 2010
Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 101
Los Angeles

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Friday, March 19, 2010
Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 201
Los Angeles

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Monday, March 22, 2010
Media Buying Academy : MEDIA BUYING ACADEMY'S 4 1/2 DAY BOOT CAMP
Seattle, Seattle, WA

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Monday, March 22, 2010
BIA/Kelsey : MARKETPLACES 2010
Sheraton San Diego Hotel & Marina, San Diego, CA

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Monday, March 22, 2010
The Advertising Research Foundation : RE:THINK2010: THE ARF 56TH ANNUAL CONVENTION
Marriott Marquis, New York, NY

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Monday, March 22, 2010
Search Engine Academy of Oregon : ULTIMATE SEO MASTERY WORKSHOP - 3-DAY ADVANCED
MacForce, 100 SE Salmon , Portland, OR

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Monday, March 22, 2010
Bruce Clay : SEARCH ENGINE OPTIMIZATION WORKSHOP
Hilton New York, New York, NY

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Monday, March 22, 2010
Web Analytics Association : WAA BASE CAMP - SEARCH ANALYTICS 201
Hilton New York, New York, NY

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Monday, March 22, 2010
Gotham Media : DIGITAL SEMINAR: FAIR USE-THE MEDIA'S BALANCE
Frankfurt Kurnit Klein & Selz PC (488 Madison Ave. 10th Fl - Bwt 51st and 52nd Streets), New York

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Tuesday, March 23, 2010
Access Intelligence: PR News : PR NEWS PR MEASUREMENT CONFERENCE 2010
The National Press Club, Washington DC, Denver, DC

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Tuesday, March 23, 2010
Red Door Interactive : RED DOOR INTERACTIVE SPEAKER SERIES: CONTENT MARKETING MADE SIMPLE
Fuel Cafe - (Located at TAXI) 3455 Ringsby Court, Denver, CO 80216, Denver, CO

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Wednesday, March 24, 2010
Custom Publishing Council : CUSTOM CONTENT CONFERENCE
Hutton Hotel, Nashville, TN

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Wednesday, March 24, 2010
Business Development Institute : SOCIAL REPUTATION MANAGEMENT PROTECTING & STRENGTHENING YOUR BRAND ACROSS THE SOCIAL WEB
The Graduate Center of The City University of NY 365 Fifth Avenue, Conference Level C, New York, NY

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Wednesday, March 24, 2010
American Business Media : 2010 EVENTS SUMMIT
Sentry Center, New York, NY

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Wednesday, March 24, 2010
The Ad Club : THE WOMEN'S LEADERSHIP FORUM
Mandarin Oriental Hotel, 776 Boylston Street, Boston, MA, Boston, MA

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Friday, March 26, 2010
SEARCH ENGINE OPTIMIZATION WORKSHOP
Hilton New York, New York

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Friday, March 26, 2010
KEYWORD RESEARCH WORKSHOP
Hilton New York, New York, NY

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Plan Ahead
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